FOUNDER, CEo,& INSTRUCTOR
Alicia Hailey Daniels, a native of Bloomfield, Connecticut, graduated from Clark Atlanta University in 2006 with the distinction of Magna Cum Laude. One month after graduation she was accepted into the illustrious Director's Guild of America Training Program for Assistant Directors in Los Angeles, California.
Alicia’s career began on television shows such as ER & Criminal Minds. Alicia has worked on the dramas, Cobra Kai, The Haves and Have Nots,
P-Valley, If Loving You Is Wrong, Greenleaf, & the feature film Creed just to name a few. Throughout Alicia's fast paced career, she has gained varied experience working with several studios such as Warner Bros, Universal, Shondaland, Netflix, TPS, Sony, TBS, BET, ABC Family, CBS, ABC, OWN, Lionsgate, & NBC. Her vast experience has shaped her into a well knowledgeable Assistant Director & Unit Production Manager for TV, Film, & Commercials. Additionally, Alicia is an active member of the Directors Guild of America and she had the privilege of serving on the Mentor Committee, African American Steering Committee, 2nd AD Committee, & Women's Steering Committee. She has a passion and dedication to training the upcoming film industry elite. Knowledge is power and it's her mission to share her achievements & failures along the way in hopes of helping others pursue their dreams.
Alicia started her career as an unpaid intern, and she has worked her way up to a Directors Guild of America Unit Production Manager. Since Alicia has worked in all the different roles in the AD Department (intern, production assistant (PA), Add'l 2nd AD, 2nd 2nd AD, Key 2nd AD, 1st AD, & now UPM, she is well versed and understands why even the small tasks matter. Most recently, Alicia has the honor and privilege to work for Shondaland and Netflix as the Program Director for the Producers Inclusion Initiative.
Alicia's pride and joy is her husband and their son and daughter. She truly believes in life we should live, love, & laugh as often as possible.
Click the link below for full resume.